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News Archives
Affiliate Management News
17/06/08
Affiliate marketing spend predicted to rise
28/05/08
Affiliate marketing 'set for further growth'
26/03/08
"Quick wins" possible through digital marketing
17/03/08
Affiliate marketing 'the channel of the future'
14/03/08
Affiliate marketing 'offers benefits for all'
Email Marketing News
19/11/08
Expert: Tailor email marketing strategy for new subscribers
18/11/08
Email marketing 'has control advantage' over social network campaigns
18/11/08
Expert offers email marketing tips
17/11/08
Retail Email Index reaches new high
14/11/08
Email marketing landing page checklist launched
12/11/08
Traditional email marketing 'may be most successful'
11/11/08
Email marketers 'should take steps to protect reputation'
10/11/08
Christmas email marketing campaigns 'being stepped up'
10/11/08
"Make each email count" in downturn, says expert
07/11/08
Email marketers 'should not underestimate importance of segmentation'
05/11/08
Email marketing 'a good way of testing promotional offers, messages'
03/11/08
Sender address 'the key' to successful email marketing
31/10/08
Festive email campaigns 'can work in B2B sector'
30/10/08
Email marketing 'should be combined with search, social media'
29/10/08
Businesses urged to avoid hidden email marketing costs
28/10/08
Small firms 'relying on email marketing for Xmas'
27/10/08
US email marketing usage on the rise
24/10/08
Email marketing messages 'should be trustworthy'
22/10/08
Email marketing 'more influential than social media'
21/10/08
Transactional emails 'must be more usable'
21/10/08
Poll: Firms to maintain email marketing spending
14/10/08
Branding guidelines "essential" in email marketing
13/10/08
Emails 'are not just for marketing'
10/10/08
Search, email marketing 'should be combined'
10/10/08
Compelling emails in Xmas season 'more vital than ever'
09/10/08
Email marketing 'being used more as economy slows'
08/10/08
Email marketers 'should consider current events'
08/10/08
Email list buying 'should be approached with caution'
07/10/08
Email marketing, search cited as important for e-tailers
06/10/08
Email marketing list prices 'falling'
03/10/08
Trigger email marketing 'can offer good returns'
01/10/08
Email marketing frequency 'must be carefully balanced'
01/10/08
Marketers 'should pay attention to email opt-outs'
30/09/08
Email marketing 'should target different thinkers'
25/09/08
Right email marketing metrics 'can aid campaign quality'
24/09/08
Drip marketing 'offers benefits'
23/09/08
Email marketers 'need to capture short attention spans'
19/09/08
'Quality is the key' to successful email marketing
18/09/08
Email list building tips for small firms
17/09/08
Email marketing 'good for re-engaging existing customers'
16/09/08
Open rates 'no longer relevant'
15/09/08
Email marketing testing 'is essential'
11/09/08
New product launches 'could benefit from email marketing'
10/09/08
HTML email marketing messages 'must be well-designed'
09/09/08
Group testing 'important in email marketing'
08/09/08
Segmentation, triggered emails 'key to marketing success'
05/09/08
Email marketers 'should begin Xmas campaigns early'
05/09/08
Advice offered on using email to retain customers
04/09/08
Expert: Use email marketing to nurture current customers
03/09/08
Email marketers 'should take advantage of segmentation'
03/09/08
Email marketing 'should go beyond open rates'
01/09/08
How to build your own email marketing list
29/08/08
Email marketers 'should treat recipients like humans'
28/08/08
Email marketers urged to look at deliverability
26/08/08
Email marketers urged to consider role of websites
22/08/08
Expert: Use email to generate product reviews
21/08/08
Email marketing spending predicted to grow
20/08/08
'Make email marketing transformational'
19/08/08
Email marketing 'should be viewed as a strategic medium'
14/08/08
Email marketers urged to capitalise on transactional messages
11/08/08
New technology 'good for email marketing customisation'
07/08/08
Conversions, clicks 'among most important email marketing metrics'
06/08/08
Effective customer data use 'can boost email marketing'
05/08/08
Relevant email marketing 'vital'
05/08/08
Expert looks at email marketing "mysteries"
01/08/08
Email marketing 'most successful for IT sector'
28/07/08
Businesses should 'make the most' of trade shows
22/07/08
Measuring trends 'can boost email marketing'
16/07/08
DMA: Email is fastest growing direct marketing channel
15/07/08
Good authentication systems 'can boost email delivery rates'
11/07/08
Preview panes 'changing email marketing tactics'
08/07/08
Expert discusses effective email marketing habits
04/07/08
Expert lists top email marketing errors to avoid
02/07/08
Email marketing 'boosting online sales traffic'
26/06/08
Email marketing messages 'must have unique content'
20/06/08
Mobile growth 'driving email use higher'
18/06/08
Small firms advised on email marketing
16/06/08
Good welcome emails 'can make a difference'
12/06/08
Email marketers 'must get to the core'
11/06/08
Email marketers 'should send relevant information'
10/06/08
Email marketing 'set to rise'
06/06/08
Emails 'useful for B2B marketers'
06/06/08
Email marketers 'should concentrate on deliverability'
06/06/08
Marketers 'should welcome' email subscribers
04/06/08
Advertisers 'should clean up' email marketing efforts
30/05/08
Email marketers 'should offer personalised content'
29/05/08
Email marketers 'need to create great experiences'
23/05/08
Email marketers 'should consider impact of mobile devices'
22/05/08
Email 'is marketing method of choice'
21/05/08
Targeted emails 'offer marketing opportunities'
21/05/08
Businesses 'look to email marketing to improve retail sales'
20/05/08
Email marketing 'excellent for staying in touch with clients'
20/05/08
Email newsletters 'can assist with marketing efforts'
16/05/08
Email marketing 'should engage consumers'
15/05/08
Email "very important" to B2B marketers
14/05/08
Email marketing 'helps retain clients'
13/05/08
Email marketing 'great for small firms'
12/05/08
Firms urged to check email marketing legality
09/05/08
Virgin Trains admits 'email marketing error'
08/05/08
Email marketing 'must change for mobile'
07/05/08
IAB & DMA plan to improve email marketing
02/05/08
Content and leads 'vital to success'
01/05/08
Email marketers urged to adopt best practices
30/04/08
'Consider re-opt-in campaigns' when email marketing
29/04/08
Email marketing: Firms urged to segment consumers
28/04/08
'Branding important' when email marketing
24/04/08
Email marketing 'good for any firm, any size'
23/04/08
Public "inundated" with billions of emails
23/04/08
Email marketing 'best for travel'
22/04/08
Staying in inbox 'vital as initial subscription'
22/04/08
Relevancy 'an important no-brainer'
21/04/08
Britons 'receive 250 billion emails a year'
18/04/08
'Unwise' to fill emails with images
17/04/08
Best day for email marketing considered
15/04/08
Obsolete addresses 'have issues for email marketing'
14/04/08
List pruning 'necessary for email marketing'
09/04/08
Email marketing 'can become viral'
08/04/08
Responsible email marketing "just works"
04/04/08
Marketers 'must go further than targeting interests'
02/04/08
People 'now more appreciative of email marketing'
02/04/08
Email marketing 'offers instant information'
01/04/08
Some email marketers 'failing to clean databases'
31/03/08
Deliverability 'causing budget waste'
28/03/08
Consumer control 'requires customised products'
27/03/08
Email marketing 'relies on trust'
27/03/08
Email marketing 'popular amid slowdown'
26/03/08
'Few marketers' emailing effectively
20/03/08
Net 'helps test effectiveness of campaigns'
18/03/08
Firms 'singing praises of email marketing'
13/03/08
Email marketers 'fostering ISP relationships'
10/03/08
Longer emails 'can be an effective marketing strategy'
10/03/08
Email marketing 'can improve PPC results'
07/03/08
Lack of consumer knowledge 'hurting marketers'
06/03/08
Deliverability 'the most important concern'
05/03/08
In B2B, spam is 'any unwanted mail'
04/03/08
Start-ups urged to consider email marketing
29/02/08
Email marketing: Deliverability changes with time
Lead Generation News
13/11/08
Lead generation 'key in recession'
12/11/08
Digital campaigns 'to become more focused on lead generation'
06/11/08
Experts offer online lead generation tips
05/11/08
Web video 'can aid online lead generation'
30/10/08
Branding focus 'can boost online lead generation'
15/10/08
Online lead generation 'becoming more important'
08/10/08
US online lead generation bringing higher revenues
07/10/08
E-newsletter ads 'can boost online lead generation'
02/10/08
Search visibility 'important' for lead generation
26/09/08
Online lead generation "in fine health"
16/09/08
Websites 'should be the main lead generation channel'
12/09/08
Psychographics 'can help online lead generation'
04/09/08
How to enhance landing pages, forms for lead generation
29/08/08
Database cleaning 'most worrisome for marketers'
27/08/08
Expert offers lead generation tips
26/08/08
Immediate responses 'essential' in online lead generation
18/08/08
Expert offers "proven" lead generation tips
15/08/08
Online lead generation 'can combat media fragmentation'
15/08/08
Lead generation forms 'should be kept simple'
14/08/08
Tips offered on improving lead generation through networking
13/08/08
Expert: Refine data capture to target right customers
12/08/08
Marketers 'should choose campaign-specific metrics'
08/08/08
Expert offers lead generation tips
04/08/08
Data 'key' to successful marketing
15/07/08
Advertisers rate own sites as best for lead generation
10/07/08
Expert: Think about reasons for data capture first
07/07/08
Businesses urged to look to online sales
04/07/08
Internet penetration rising
03/07/08
New engine aims to boost financial adviser lead generation
01/07/08
Start-ups 'should take online shopping opportunities'
26/06/08
Search engines preferred for product research
25/06/08
Webinars 'can help lead generation'
24/06/08
New social ad system unveiled
23/06/08
Cross-border EU e-commerce 'offers marketing opportunities'
23/06/08
Experts talk up video marketing
18/06/08
Lead generation models 'evolving'
13/06/08
Customer acquisition 'difficult with low prices'
12/06/08
Online lead generation 'receiving recognition'
10/06/08
Businesses offered lead generation tips
09/06/08
Lead generation 'offers long term benefits'
04/06/08
B2B online marketers 'set to spend'
22/05/08
Online lead generation is "next big thing" within internet marketing
13/05/08
Trial and data collection 'vital to loyalty scheme'
12/05/08
Firms 'must maintain online visibility'
09/05/08
Firms urged to track online lead generation
06/05/08
Insurance firms 'should investigate lead generation partners carefully'
01/05/08
Ensure appropriate audience 'when generating leads'
25/04/08
Insurers urged to buy opt-in leads
17/04/08
Firms told to focus on conversion
16/04/08
Quality leads 'improve sales effectiveness'
14/04/08
Online lead generation 'levels the playing field'
11/04/08
Online lead generation 'needs transparency'
09/04/08
Pay-per-click 'aids lead generation'
08/04/08
Quality contacts 'the much-needed leads'
07/04/08
Rapid response to online leads 'advantageous'
31/03/08
Lead generation online 'growing in popularity'
25/03/08
New opportunities for online lead generation
20/03/08
Permission marketing: Willing leads 'are better'
19/03/08
Mortgage brokers 'could gain from lead generation'
18/03/08
Mobile 'a useful platform for client acquisition'
17/03/08
Lead generation 'useful tool for insurance firms'
12/03/08
Customer acquisition 'requires industry event'
11/03/08
Websites 'tailored to the young'
06/03/08
Online lead generation 'about quality contacts'
05/03/08
"Major transformation" for direct response marketing
04/03/08
Online lead generation 'offers endless potential'
29/02/08
TPS 'shrinking telesales sector'
Marketing News
19/11/08
Yahoo! looking for new CEO
18/11/08
Internet marketing campaigns 'need to be part of an overall plan'
17/11/08
Social media cited as most successful alt internet marketing platform
14/11/08
PPC-style video ad service launched on YouTube
13/11/08
Poll: Young adults see value in interactive internet marketing
12/11/08
Consumers 'want rewards for reading internet marketing messages'
11/11/08
Worldwide internet ad market 'to expand'
10/11/08
Internet marketing 'best for adaptability'
07/11/08