Marketing News
Poll: Young adults see value in interactive internet marketing
Thursday, 13 November 2008Young web users falling into the 18-24 age group are willing to engage with a brand's internet marketing if it is relevant and personalised, a new survey has suggested.
Synovate surveyed over 12,600 young adults from 26 nations for Microsoft and found that 47 per cent of these web users regularly clicked on internet ads.
Moreover, 28 per cent had previously discussed certain brands on online forums, while 23 per cent had added branded web content to their instant messenger (IM) and a similar proportion had uploaded marketing clips to video and social networking sites.
A further 19 per cent of respondents admitted to adding branded content to their social media pages and homepages.
"What this research shows is the extent of the opportunity for advertisers to capture the imaginations of the elusive young adult generation as they go about their daily digital lives - from gaming and IM through to video and mobile," explained Microsoft Advertising global research director Beth Uyenco.
Last month, a study by iPerceptions revealed that under-25s are most likely to click on an online video ad.