Latest Marketing News
Yahoo! looking for new CEO - 19 Nov 2008
Yahoo! has announced that it is searching for a new chief executive to replace current post holder Jerry Yang, internet marketing executives may 
Internet marketing campaigns 'need to be part of an overall plan' - 18 Nov 2008
Internet marketing should not be looked at as a short-term solution and needs to be part of an overall online strategy in order to properly succe
Social media cited as most successful alt internet marketing platform - 17 Nov 2008
A new survey has suggested that the majority of internet marketing professionals believe social media offers a good chance of advertising success
PPC-style video ad service launched on YouTube - 14 Nov 2008
Google has unveiled a new video internet marketing service for YouTube.
Poll: Young adults see value in interactive internet marketing - 13 Nov 2008
Young web users falling into the 18-24 age group are willing to engage with a brand's internet marketing if it is relevant and personalised, a ne
Consumers 'want rewards for reading internet marketing messages' - 12 Nov 2008
The majority of UK web users would like to receive something of worth in return for directing their attention towards internet marketing content,
Worldwide internet ad market 'to expand' - 11 Nov 2008
A new report has suggested that the global internet marketing sector will see further expansion in the near future in spite of the economic slowd
Internet marketing 'best for adaptability' - 10 Nov 2008
Online marketing is one of the best ways in which businesses can easily refine their campaigns frequently for optimum performance, according to one expert.
2009 'to bring changes for internet marketing sector' - 07 Nov 2008
Next year will see a number of new trends and changes that internet marketing professionals should take note of, according to a new report.
Web analytics spending 'to rise 12%' - 07 Nov 2008
Businesses are set to spend 12 per cent more on web analytics technologies and services for internet marketing purposes this year than they did i
Internet marketing 'holds many benefits for UK firms' - 05 Nov 2008
British businesses are increasingly waking up to the benefits offered by internet marketing when it comes to attracting new customers.
New media marketing strategy 'giving Obama the edge' - 04 Nov 2008
The use of new media in Barack Obama's US presidential election campaign has been a major contributor to his success, a marketing expert has suggested.
Politics and finance pull in UK web browsers in September - 04 Nov 2008
Websites linked to business, finance and politics were the biggest gainers during September in terms of unique internet visitors from the UK.
Internet marketers 'adapting' to cater for women - 03 Nov 2008
Internet marketing companies are adapting their campaigns in order to improve levels of female customer acquisition, it has been reported.
British internet population tipped to grow further - 31 Oct 2008
The UK's online population has grown by 1.3 million people in the last year, according to new figures that may be of interest to the internet marketi