Marketing News
Most internet marketing 'sticking to the rules'
Monday, 1 December 2008The majority of online ads comply with industry regulatory rules, according to a new study.
A new report from the Advertising Standards Authority (ASA) showed that of the 551 ads studied by the body, 97 per cent stuck to its non-broadcast advertising code, reports the Guardian.
Of the ads that failed to follow the rules, the majority were from health and beauty organisations and were based on internet marketing platforms such as search and email.
About 70 per cent of the complaints received by the ASA regarding internet ads did not come under the body's regulations, however.
"The survey findings should go some way to dispelling the perception that digital is the 'wild west' of media," commented Christopher Graham, the ASA's director-general.
Founded by the advertising industry for the purpose of policing compliance with marketing codes, the ASA seeks to ensure non-broadcast ads follow the British Code of Advertising, Sales Promotion and Direct Marketing when it comes to new media.