Marketing News
Internet marketing conversions 'are varied'
Thursday, 21 August 2008There are a number of ways in which internet marketing executives can define conversions beyond sales and sign-ups, it has been claimed.
According to Tim Ash of Search Engine Watch, conversions can be seen to be actions that allow consumers to continue moving towards a desired end result.
He gave the examples of measuring the average advertising revenue per page view for alternative ad page layouts and the amount of time spent on vital educational resources.
Download and printout rates could also be considered to be conversions for some, Mr Ash noted, as can form-fill rates and multiple actions.
"Measure those smaller events and you'll know much more about what your visitors are doing than if you only focus on the end results," he concluded.
According to a recent Practical eCommerce article, online retailers can try to boost conversions by improving their search engine marketing campaigns, measuring both the offline and online stages of the sales process and reducing shopping basket abandonment rates.