Marketing News
Firms 'taking new approach to social internet marketing'
Monday, 4 August 2008Businesses are increasingly looking to new ways of enhancing their brands via social media, according to a report in the Times.
The newspaper stated that a growing number of companies are moving away from simple click ads on social networking sites towards more interactive methods such as Facebook applications.
It gave the example of Disney commissioning a Facebook app for its latest animated Pixar flick, Wall-E, as well as a campaign on the social network that coincided with the release of hit movie Juno and encouraged users to send virtual pregnancy tests.
Sonya Chawla, advertising managing director at social entertainment app publisher Slide, told the Times that other forms of internet marketing tend not to work well on social sites.
"If you look at click-through rates on traditional ads in social media environments, they're extremely low," she remarked.
"Users just don't respond well to ads pushed into their [personal] environments."
Last month, Facebook announced the launch of a new feature that rewards the best and most useful apps and a verification scheme that ensures new apps can be trusted by users.