Search Engine Marketing News
Spending on paid search starting to slow
Tuesday, 12 August 2008Growth in spending on paid search engine marketing fell from 52 per cent in the first quarter of 2008 to 43 per cent in the second quarter.
This is according to a new report from analytics provider Covario, which said that the drop may be due to the economic downturn affecting budgets.
It also suggested that marketing professionals are getting better at creating paid search campaigns that yield results for a lower initial investment.
Furthermore, the report indicated that Yahoo! is beginning to claw back market share in the paid search segment from rival Google, with 14 per cent of budgets going towards ads on Yahoo! compared with ten per cent in the first quarter.
"It is very exciting for us to be able to observe first-hand such trends as the bucking of the biggest losing streak in the paid search market - the loss of market share by Yahoo to Google," commented Craig Macdonald, vice-president of marketing and product management at Covario.
Google continues to lead the pack when it comes to search engine usage, however - a recent comScore report suggested that the search giant accounted for three-quarters of all online queries in June.