Search Engine Marketing News
Search engines offer guidance to UK marketers
Tuesday, 8 July 2008Businesses engaging in search marketing have been offered a new way of finding out all they need to know about the process for each search engine.
The Internet Advertising Bureau's (IAB's) Search Council has launched its new Search Help Centre, which has seen Google, Microsoft and Yahoo! provide guidance on their respective policies and practices regarding search engine marketing.
Marketers can use the resource to find out more about issues including privacy, trademarks, intellectual property rights, invalid clicks and how to choose a search agency.
"The Search Help Centre, a response to industry feedback on previous initiatives, is an essential online destination for regularly updated information and solutions to common search marketing issues," the IAB said in a statement.
Last month, Google, Microsoft and Yahoo! worked together to provide webmasters with detailed information on their policies regarding the way in which search engines crawl websites using the Robots Exclusion Protocol.