Latest Search Engine Marketing News
Google launches search engine marketing keyword tool - 19 Nov 2008
Google has launched a new application that helps paid search advertisers to pinpoint the key terms consumers use to search for their products. 
PPC returns 'could benefit from semantic search' - 17 Nov 2008
Businesses could see higher returns from paid search engine marketing strategies when semantic search technology is used, according to one expert
Guide to SEO launched by Google - 14 Nov 2008
Google has moved to offer insight into how websites can become more visible to search engines through the launch of a new guide.
Mobile websites 'need adequate SEO' - 13 Nov 2008
Businesses must do more to ensure their mobile websites have a presence in search engine listings, an expert has asserted.
SEO execs urged to check links for malware - 11 Nov 2008
Businesses engaging in search engine optimisation (SEO) may do well to ensure that websites linking to their own sites do not harbour malware.
Fortune 500 'falling down on SEO' - 06 Nov 2008
Companies in the Fortune 500 index are failing to make adequate use of search engine optimisation (SEO), according to a new study.
Google-Yahoo! search ad deal called off - 06 Nov 2008
Regulatory concerns have prompted Google to call of its search engine marketing agreement with Yahoo!.
Changes 'on the way' for Google-Yahoo advert agreement - 04 Nov 2008
The much heralded internet marketing agreement between search engine giants Google and Yahoo appears set to change.
Travel firms 'prioritising SEO in budgets' - 03 Nov 2008
Search engine optimisation (SEO) is the main priority for two-thirds of travel companies looking to increase their online budgets.
Top three search engines see growth in September - 28 Oct 2008
Google, Yahoo! and Microsoft's Live Search all saw the number of US queries conducted on their respective websites grow year-on-year in September, according to new figures.
PPC fraud down in Q3, says report - 24 Oct 2008
Pay-per-click (PPC) fraud levels fell by 0.2 per cent in the third quarter of 2008, according to a new report.
Study sheds light on search trends in IT sector - 23 Oct 2008
A new study has revealed that nearly all IT professionals use online search when looking to buy a particular product or service for their organisations.
UK search trends 'reflecting need for lower prices' - 23 Oct 2008
British consumers are making more online searches for cheap second-hand goods amid the economic downturn, according to Hitwise.
Well-planned SEO 'can help resolve online PR crises' - 22 Oct 2008
Planning for the possibility of negative online press through search engine optimisation (SEO) can do much to minimise the potential damage cause
Yahoo! enables PPC ads targeted at zip codes - 21 Oct 2008
Search engine marketing professionals in the US and Canada can now make use of a new service from Yahoo! allowing them to set up ads targeted at