Search Engine Marketing News
Guide to SEO launched by Google
Friday, 14 November 2008Google has moved to offer insight into how websites can become more visible to search engines through the launch of a new guide.
The Search Engine Optimisation (SEO) Starter Guide provides information on how webmasters could manage their pages to increase the chances of a search engine indexing them.
Tips in the guide include those on URL structure, HTML tags such as title and meta tags, link anchor text, content and more.
Users can also benefit from a wealth of illustrations, as well as advice on common pitfalls that are best avoided.
Writing on the Webmaster Central Blog, Brandon Falls of the search quality team said: "We thought it'd be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites' crawlability and indexing."
According to Kevin Gibbons of SEOptimise, the guide should prove particularly useful for small businesses and help to clear up common misconceptions about SEO.