Search Engine Marketing News
Google eyes internet TV for ad potential
Monday, 30 June 2008Search giant Google is experimenting with using its AdSense service to aid the distribution of a new web-based show.
The company has partnered with Seth MacFarlane, the brains behind the popular Family Guy TV show, to use AdSense to deliver a new animated show via the web, the New York Times reports.
Entitled Seth MacFarlane's Cavalcade of Cartoon Comedy, the series will be shown to its target audience - believed to be young males - via video clips displayed in place of the normal ads delivered by Google through AdSense. Thousands of websites will be covered by the initiative.
The news comes after Google formed an agreement to allow Yahoo! to use AdSense ads with its own search engine results.
A lawyer close to the MacFarlane project, Karl Austen, commented: "What is exciting is that this is a way to monetise the internet immediately.
"Instead of creating a website and hoping Seth's fans find it, we are going to push the content to where people are already at."
The scheme could have implications for the internet marketing sector should it prove successful.