Search Engine Marketing News
Expert: Enhance SEO with unique web pages
Thursday, 28 August 2008Businesses looking to boost their search engine optimisation (SEO) activities should focus on producing unique website content, according to one expert.
Chris Lake, editor-in-chief of E-consultancy, stressed that unique content can do much to improve search engine rankings and keep valuable visitors on a company website.
And because Google is now making greater use of rich media in its search results, it may be an idea to include more images and videos, he explained.
Mr Lake went on to note that while it can take more effort to produce such content than other types of pages, the benefits are often significant, giving the example of blogs.
"If they are done well they can make a real impact on your bottom line by attracting qualified and relevant traffic," he stated, adding that it is vital to keep all online and offline sales channels operating in harmony to increase sales as more consumers now conduct internet research for real-world purchases.
According to a recent study by Opinion Research Corporation, more shoppers are consulting user-generated online reviews before making a purchasing decision.