Search Engine Marketing News
Changes 'on the way' for Google-Yahoo advert agreement
Tuesday, 4 November 2008The much heralded internet marketing agreement between search engine giants Google and Yahoo appears set to change.
According to Bloomberg, sources close to the situation have claimed the deal will no longer last for ten years, but two instead.
Yahoo's revenue figures will also be capped at 25 per cent of the number of sales it generates from internet searches.
The two companies are seeking to avoid running foul of anti-trust legislation in the US, but Sanford C Bernstein & Co analyst Jeff Lindsay believes there are other factors behind the changes.
He claimed the organisations are "trying to avoid leaving Yahoo exposed to a Microsoft acquisition".
Google and Yahoo are the world's largest search engines, with the latest US comScore rankings for September placing the firms' websites first and second respectively in terms of unique visitors.
Just over 144 million people visited Google sites during the month, 1.3 million more than Yahoo and approximately 22 million more than Microsoft.