Latest Lead Generation News
Marketing lead generation 'to intensify' - 05 Jan 2009
Marketing lead generation could see significant growth this year as the process becomes more transparent, an expert has suggested. 
Online video 'set to boost lead generation strategies' - 19 Dec 2008
New research has suggested that internet video marketing is to become more prevalent in 2009 and potentially help to increase brand awareness and online lead gen
Online lead generation spending 'to rise 5%' - 19 Dec 2008
US spending on online lead generation campaigns will rise by five per cent next year, according to a new analyst report.
IAB 'looking at online lead generation standards' - 12 Dec 2008
The Internet Advertising Bureau (IAB) is to work with online lead generation companies to look into whether to develop standards for the industry, reports su
Lead nurturing 'vital' in economic downturn - 11 Dec 2008
It is important for businesses to make lead nurturing a key aspect of their online lead generation activities as the economy continues to slow.
Edutainment videos 'can boost online lead generation' - 11 Dec 2008
There are a number of ways in which marketers can utilise video for the purpose of online lead generation, it has been suggested.
Lead generation 'driving online ad spending' - 03 Dec 2008
Online lead generation is helping to drive investment in web marketing among business-to-business (B2B) marketers.
Online lead generation 'to see above-average growth' - 25 Nov 2008
Online lead generation will be one of the areas of advertising that will see above-average growth over the next two years, a new report has predicted.
Lead generation strategies 'top priority for industrial marketers' - 21 Nov 2008
Online lead generation is a top marketing goal for the majority of industrial organisations, according to a new study.
Lead generation 'key in recession' - 13 Nov 2008
Internet marketers will need to focus on online lead generation and search marketing during the downturn, Yahoo! chief executive Jerry Yang has said.
Digital campaigns 'to become more focused on lead generation' - 12 Nov 2008
Companies' digital marketing campaigns are set to become more focused on online lead generation in the coming months, according to one expert.
Experts offer online lead generation tips - 06 Nov 2008
Businesses hoping to boost sales through online lead generation have been offered advice on the best way to do so.
Web video 'can aid online lead generation' - 05 Nov 2008
Internet-based video can offer businesses a viable way of improving online lead generation in addition to other metrics across the buying cycle, it has been
Branding focus 'can boost online lead generation' - 30 Oct 2008
Small and medium-sized enterprises (SMEs) should not cut spending on brand marketing during the downturn as it can be a good way of boosting online lead generati
Online lead generation 'becoming more important' - 15 Oct 2008
The online medium is becoming increasing important to firms engaging in lead generation activities, according to a new survey.