Lead Generation News
Branding focus 'can boost online lead generation'
Thursday, 30 October 2008Small and medium-sized enterprises (SMEs) should not cut spending on brand marketing during the downturn as it can be a good way of boosting online lead generation.
This is according to MarketingSherpa, which noted that budgeting for brand marketing can also have other benefits as other firms tend to cut spending during a recession, meaning that impressions become cheaper as a result.
"There's a symbiotic relationship between brand and lead generation. For example, print campaigns spark searches and, most importantly, brand builds awareness and trust - vital elements for your business in a downturn," the company explained.
Gyro International recently published research findings indicating that marketers are increasingly turning to customer relationship management (CRM) in a bid to retain clients as the downturn continues.
Almost four in ten of those polled said they were increasing investment in CRM by a significant proportion, with just two per cent cutting back, Precision Marketing reports.