Email Marketing News
Trigger email marketing 'can offer good returns'
Friday, 3 October 2008Trigger-based email marketing campaigns can offer significant returns when executed well, it has been suggested.
This type of email marketing sends messages to recipients when key events such as birthdays or holidays occur, Practical eCommerce reports.
Such campaigns can help to create more relevant campaigns and offer a more personalised touch when it comes to email promotions, experts speaking to the website said.
According to Sally Lowery of Bronto Software, trigger email marketing can be based on three factors: transactional events such as purchases, recurring events like birthdays and threshold events that may include credit card declines.
"If you already have a current email program, you can automate a lot of it. If you don't, at the least create a campaign where every time someone joins or purchases they get a welcome message immediately," she advised.
Linda Bustos of the Get Elastic blog recently gave the example of an email from Amazon as a good way of using trigger marketing - the retailer sends messages inviting customers to post text, video and photo reviews of the product they just bought.