Email Marketing News
Sender address 'the key' to successful email marketing
Monday, 3 November 2008Firms looking at launching an email marketing campaign must make sure they use a good sender address, it has been claimed.
According to ClickZ, using addresses that are "instantly recognisable" and represent the company accurately are the key things to bear in mind when constructing the address, which is the most important factor in terms of getting customers to open emails.
Another tip from the website is to use a good subject line, with ones including brand names, promotional offers and words that suggest urgency cited as being the most effective.
Recent research from the Direct Marketing Association found that email marketing offers a greater return on investment than any other direct response channel.
Firms utilising email marketing received approximately $45.06 on average for every single dollar spent on campaigns, the study showed.
Last week, Karen J Bannan of BtoB Magazine claimed that the festive period can be exploited by business-to-business marketers as well as consumer advertisers.