Latest Email Marketing News
Email campaigns 'must include effective subject lines' - 05 Jan 2009
Businesses embarking on a new email marketing campaign this year must ensure their subject lines are designed to be as effective as possible, according to on 
New SEO and email marketing blog launched - 02 Jan 2009
A new blog featuring expert guidance and advice about email marketing, search engine optimisation (SEO), social networking and Web 2.0 strategies has been la
Use fewer broadcast emails, marketers told - 31 Dec 2008
Online marketing specialists should try to cut down on the number of broadcast emails they send next year, an expert has said.
Small firms urged to shape up email campaigns in 2009 - 30 Dec 2008
Small businesses should use the next year to refine their email marketing campaigns and potentially improve returns, according to one expert.
Email marketing segmentation 'is a two-way process' - 24 Dec 2008
Businesses should be aware that email marketing involves the segmentation of messages by recipients as well as that of consumers by companies.
Email marketing 'should be integrated with other channels' - 22 Dec 2008
One of the biggest mistakes a company can make in terms of promotional strategy is to limit itself to just using email marketing to reach customers.
Retail email campaigns 'should be peaking' - 22 Dec 2008
Retail email marketing campaigns in the US should have reached their peak last week, according to the Retail Email Blog.
Email marketing 'to get more competitive' - 18 Dec 2008
Businesses should brace themselves for a more competitive climate when it comes to enticing consumers with email marketing messages.
Email campaigns 'could be crucial to online success' - 17 Dec 2008
Online retailers should consider email marketing and free delivery as a way of driving sales, according to a new study.
'More investment planned' for email marketing - 16 Dec 2008
Expenditure on email marketing may increase in the coming year, a new survey has stated.
Email marketing offers "low cost, high ROI" - 16 Dec 2008
Instead of cutting back on advertising budgets in light of the credit crunch, businesses should be looking at a form of marketing that gives them great value for their money - email.
Retail Email Index records surge in US email campaigns - 15 Dec 2008
The latest figures from the Retail Email Index show that email marketing activity among US retailers soared by 13 per cent last week.
Certified email campaigns 'can boost ROI' - 12 Dec 2008
Email marketing campaigns that make use of certification are more likely to see higher returns than those that do not.
Student email marketing 'must be relevant, integrated' - 11 Dec 2008
Businesses looking to target school and university students via email marketing must ensure that their campaigns are as relevant as possible, according to a
Campaigner predicts top 2009 email marketing trends - 10 Dec 2008
Campaigner has compiled a list of the email marketing trends and challenges that will come to the fore for small businesses next year.