Email Marketing News
Email marketing 'should target different thinkers'
Tuesday, 30 September 2008It may be useful for businesses to consider the issue of whether customers are left or right-brained when it comes to email marketing.
This is according to Cynthia Edwards of Email Insider, who explained that right-brained people focus on images, emotions and symbols when trying to make sense of the world around them, while left-brained people concentrate more on logic and numbers.
To this end, businesses may want to consider devising emails that will appeal to both sets of people, such as by incorporating two product shots that include a visual image of someone using a product as well as item details and specifications, Ms Edwards said.
It could also be useful to come up with ways of getting across certain ideas and messages both visually and through text, she commented, adding: "Until we find a way to segment customers by their cognitive differences, it is a wise course to provide your information in a combination of styles to help everyone connect."
Earlier this year, Linda Bustos wrote on the Get Elastic blog that it could be worthwhile to make email marketing messages appeal to four different personality types: competitive, spontaneous, methodical and humanistic.