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Glossary of Terms

Affiliate - a typical term for a website that drives traffic to another website in exchange for a percent of sales from users driven to the site.

Traffic – Refers to the number of visitors a website receives.

Targeting - The marketing to a specific demographic. If your email campaign is pointed at a specific group it is said to be targeting a specific group.

Opted-in Email - Opted in email, or opted-in email, is an email list that is made up of individuals who have taken an affirmative action of registering to receive this particular email.

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