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Glossary of Terms

SEO – Acronym for “Search Engine Optimization.” This is the process of editing a web site’s content and code in order to improve visibility within one or more search engines. When this term is used to describe an individual, it stands for “Search Engine Optimizer” or one who performs SEO.

PPC – Acronym for Pay Per Click. A model of online advertising in which advertisers pay only for each click on their ads that directs searchers to a specified landing page on the advertiser’s web site.

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Search Engine Marketing (SEM)


Attention to detail, attention to detail, attention to detail! Okay, we may be harping on, however attention to detail is extremely important when putting successful SEM campaigns together. We appreciate that time is a major constraint to businesses in competitive marketplaces and that’s why we are here to take away the time consuming exercise of running your own SEM campaigns.

SEO and PPC


We offer a full service both on Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns across all the major search platforms; Google, MSN, Yahoo and others.

You will be allocated a dedicated account manager whose sole purpose is to make your SEM campaigns successful, moving you up the natural listing and paid listings. So don't involve yourselves in complicated bid management, keyword anlaysis, copywriting and fragmented billing. Let Digital Response do it for you.

Bespoke Solutions


By taking the time to understand your business and the marketplace you’re competing in, we deliver bespoke solutions, taking into account that clients’ requirements differ from one to another. A pre-prescribed service is not the way we do things (although it would make life a bit easier).

We offer solutions tailored to your website and your exact marketing requirements, while constantly adjusting your advert copy to deliver targeted, cost effective and accountable campaigns. This, alongside our expertise in website optimisation, creativity, and brand awareness means that you no longer have to stare aimlessly at thousands of keywords, wondering where you went wrong or understanding what tweaks and changes need to be made.

Reporting


By utilising our Cloud 9 reporting function, we will work with you to analyse results, identify trends and maximise your ROI ensuring our bidding strategies are working.

Get In Touch


Still staring aimlessly? Pick up the phone and call us now! We’ll work at increasing your web presence and making your search engine marketing a key facet to your business.

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