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Glossary of Terms

Co-reg (Co-registration) - Agreement in which company A hosts a registration form where companies B, C, etc. can collect the subscribers generated from Company A’s registration submissions through the opt-in or opt-out process.

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Media Planning & Buying

Digital Response can effectively plan and buy all your online media requirements from single site banner placements through to comprehensive media plans. The excellent relationships we have nurtured over the years both with individual websites and media networks enables us to negotiate competitive pricing on your behalf.

Beyond The Banner

We also put together advertorials, desk top alerts, prize draws, co-registration deals, text links and so much more not to mention the largest online media area that is search engine marketing.

Data Buying

With over 15 years of experience in the data industry, Digital Response Media are ideally placed to plan and buy all of your data requirements whether that is for email marketing, telemarketing or mailing purposes. We have built up excellent relationships with the major data providers in the UK and are able to recommend and source suitable lists on your behalf. In most cases we can provide data at better rates than if you went directly to the list owners but more importantly we can take away all the hassle associated with buying data.