Email Marketing

Email marketing is just like direct marketing only far quicker, cheaper and more accountable - that's why we love it so much. Having said that, the right expertise is still required to make sure that your email campaigns are a success.

We can help you at every step of the way including designing responsive email creatives, planning and targeting the right data, email deployment and comprehensive reporting on the results.

Design

Designing an email is much more than just words and pictures; it is vital that your creative doesn't include elements that would trigger spam filters, because after all your campaign will be properly targeted to opted-in data (only the spam filters don't know that!).

Targeting

Wherever possible it is best to obtain targeted data for acquisition mailings and resist the temptation to email everyone you can in the vague hope that some of them will be the right prospect (you're not a spammer after all and you do have your brand equity to consider). Data is our specialty, not only do we manage several million highly selectable email addresses ourselves, through our years of broking expertise we can source any email address available on the market at highly competitive rates. Better still through our lead generation programs we could build you a bespoke database of consumers opted in to your brand.

It may also be possible to run some campaigns on a pay per performance basis or CPA providing excellent low risk acquisition opportunities.

Delivery

This has become a hot topic in the world of email marketing but we have invested in a market-leading email platform and together with our knowledge of what works (and what doesn't) we have been securing excellent delivery rates for our clients.

Reporting

One of the strengths of email marketing, is the ability to report on almost every aspect of the campaign right through to your return on investment. To help you make sense of it all, we provide comprehensive and customisable reporting for all your campaigns on our Cloud 9 platform, saving you valuable time in collating the information. These can be printed off by you as required or (if you're like us) you can log in and see how your campaigns are performing at any time.