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Marketing lead generation 'to intensify' - 05 Jan 2009
Marketing lead generation could see significant growth this year as the process becomes more transparent, an expert has suggested.

'Do not underestimate the value of keywords in SEO' - 05 Jan 2009
Businesses using search engine optimisation (SEO) to improve their websites should ensure they do not overlook keywords that seem to be less used

Email campaigns 'must include effective subject lines' - 05 Jan 2009
Businesses embarking on a new email marketing campaign this year must ensure their subject lines are designed to be as effective as possible, according to on

New SEO and email marketing blog launched - 02 Jan 2009
A new blog featuring expert guidance and advice about email marketing, search engine optimisation (SEO), social networking and Web 2.0 strategies has been la

Use fewer broadcast emails, marketers told - 31 Dec 2008
Online marketing specialists should try to cut down on the number of broadcast emails they send next year, an expert has said.

How to integrate SEO into site structure - 30 Dec 2008
An expert has offered tips on how marketers can best integrate search engine optimisation strategies into the site-building process.

Small firms urged to shape up email campaigns in 2009 - 30 Dec 2008
Small businesses should use the next year to refine their email marketing campaigns and potentially improve returns, according to one expert.

Tips offered on refining SEO strategies - 29 Dec 2008
An expert has offered advice on tactics marketers can turn to when fine-tuning their search engine optimisation (SEO) strategies.

Search marketing seen as most effective by pharma execs - 29 Dec 2008
The pharmaceutical industry views search engine marketing as one of the most effective digital advertising tactics for businesses in the sector,

Email marketing segmentation 'is a two-way process' - 24 Dec 2008
Businesses should be aware that email marketing involves the segmentation of messages by recipients as well as that of consumers by companies.

Search engine marketing 'to see big changes in 2009' - 24 Dec 2008
The search engine marketing sector will see some significant developments over the course of 2009, according to one expert.

Social media internet marketing 'needs greater responsiveness' - 23 Dec 2008
Retail companies looking to harness social media for internet marketing purposes need to ensure they are even more responsive to consumers than t

Stricter data policies 'should not hinder search engines' - 23 Dec 2008
Tightening user data retention policies should not have a significantly negative effect on search engines' operations, according to one expert.

Brits harnessing mobile search more - 23 Dec 2008
Businesses might benefit from reviewing their search engine optimisation strategies for mobile sites following the release of new figures suggest

Email marketing 'should be integrated with other channels' - 22 Dec 2008
One of the biggest mistakes a company can make in terms of promotional strategy is to limit itself to just using email marketing to reach customers.