Latest Search Engine Marketing News
'Do not underestimate the value of keywords in SEO' - 05 Jan 2009
Businesses using search engine optimisation (SEO) to improve their websites should ensure they do not overlook keywords that seem to be less used 
How to integrate SEO into site structure - 30 Dec 2008
An expert has offered tips on how marketers can best integrate search engine optimisation strategies into the site-building process.
Tips offered on refining SEO strategies - 29 Dec 2008
An expert has offered advice on tactics marketers can turn to when fine-tuning their search engine optimisation (SEO) strategies.
Search marketing seen as most effective by pharma execs - 29 Dec 2008
The pharmaceutical industry views search engine marketing as one of the most effective digital advertising tactics for businesses in the sector,
Search engine marketing 'to see big changes in 2009' - 24 Dec 2008
The search engine marketing sector will see some significant developments over the course of 2009, according to one expert.
Stricter data policies 'should not hinder search engines' - 23 Dec 2008
Tightening user data retention policies should not have a significantly negative effect on search engines' operations, according to one expert.
Brits harnessing mobile search more - 23 Dec 2008
Businesses might benefit from reviewing their search engine optimisation strategies for mobile sites following the release of new figures suggest
Google increases US search engine market share - 22 Dec 2008
Google's share of the US search market rose by 0.4 per cent in November compared with the previous month, new figures have shown.
Good social media strategies 'can be good for SEO' - 19 Dec 2008
A well-planned and executed social media campaign can do much to boost search engine optimisation (SEO) campaigns, it has been suggested.
Search engine marketing spending predicted to grow - 18 Dec 2008
Spending on search engine marketing in 2009 will rise by 17 per cent compared with this year, a new survey has suggested.
Small firms urged to consider search engine marketing - 17 Dec 2008
Small businesses could do more to take advantage of the benefits of search engine marketing.
Credit crunch search engine marketing guide launched - 17 Dec 2008
A new online guide to harnessing search engine marketing during the credit crunch has been launched by the Internet Advertising Bureau (IAB).
Google Analytics needed 'for any online marketing' - 16 Dec 2008
All companies should use Google Analytics for their online marketing campaigns, one expert has suggested.
Brits 'flummoxed' over search engines - 15 Dec 2008
New research has suggested that Britons are confused over how search engines decide to rank websites whenever a query is carried out.
Facebook most popular UK Google search in 2008 - 10 Dec 2008
Social networking website Facebook has topped a list of the most popular online searches made via Google in the UK this year.